My biggest problem is figuring out how to write app descriptions for the various app stores I sell in. If that weren’t the case, why would I get emails like this one? You can do A LOT to optimize your website – including better qualifying the search traffic that comes to it – than you can do to optimize your iTunes description. (Except that competitors are really 2+ clicks away. And in the SERPS, you’ve only got ~1 sentence to compel people to click. Well, Joanna, competitors are always a click away online. You don’t have the luxury of typography or scanner-friendly formatting to help key messages stand outĪfter reading that list, a savvy copy hacker can quickly say:.You’ve got essentially 2-3 sentences above the break point (i.e., everything above “More”) to compel people to click to learn about you.A price point above $0.99 – which is a pittance! – can easily drive people away.Competitors are presented all around you… and are just a click away.Your product icon can make or break your success.Now compare that to selling your product on iTunes, where: In Ecommerce Land, you’re at least somewhat equipped with tools to help you attract visitors, keep them on the page, and get them to download/buy. Everyone talks about it: “Writing a website is hard!” So you look for resources to help you, and you find that they exist… like, say, this one, this one or this one. See, in the normal web world, you already know that copywriting isn’t easy. Ha! Try filling up – or, even harder, not filling up – the “description” for apps on the App Store (iTunes). Write your description like a sales page.Your intro copy should win the “more” click.Tips for Writing a Great App Store Description
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |